The Ask: To develop an integrated evergreen campaign for Primal Pet Foods’ new Kibble in the Raw product that launches in Q1 2024.

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The Opportunity: Primal Pet Foods’ new Kibble in the Raw helps pet parents “trade-up” from traditional/premium kibble to something that’s nutritionally superior, and meets them at their established feeding routine.

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The Mission: To bridge the gap between the modern convenience of kibble and the lasting benefits of raw, whole-food nutrition. With Kibble in the Raw we are offering the best of both worlds to pet parent everywhere.