Science You Can Feel

Conceptualization, Visual Identity , Art Direction, Pre Production/Post Production

The Ask & Challenge: For 30 years, Orthomol has approached nutrition differently, pairing liquid supplements with targeted vitamins in a format that has earned a dedicated following in Europe and South Korea.

Now, as the German brand enters the US, the challenge is to translate its pharmaceutical heritage into a wellness experience that feels as aspirational as it is science-backed.

Making the science of wellness feel less clinical and more aspirational through a mix of health insights, format education, and lifestyle appeal.