PartySmart
Conceptualization, Art Direction, Graphic/Motion Design
The Human Problem: With warm weather comes exciting celebrations that typically involve drinking. But losing precious days to hangover feels like a waste of true potential.​ Instead of enjoying time with loved ones or tackling personal goals, we're stuck battling headaches and fatigue. The next-day effects if alcohol often prevent us from living the best version of ourselves.​
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The Opportunity: PartySmart's simple yet effective solutions (capsules and electrolytes) make it easy to conquer the day after drinking. With its high quality herbs, botanical ingredients, vitamins and/or electrolytes these products support prevention and speed up recovery so you can feel like the best version of yourself.
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The Idea: Ditch the fear of the aftermath and dive headfirst into the fun. Let PartySmart be your secret weapon for an unforgettable night and a refreshed morning. Tone: Trusted Bestie.
Influencer Content & Top 8 Event Sponsorship
This July 2024, we leveraged a partnership with millennial influencer Rod Thill, to bolster brand awareness for PartySmart through compelling and engaging video content and storytelling.
Rod created two pieces of short-form video content that represented PartySmart Capsules and Electrolytes the go-to supplement that allows consumers to “redefine” their consumption choices by showing how easy PartySmart makes it to feel great the next day, thanks to our herbs/plant-based ingredients.
Rod’s first in-feed Reel and stories featured PartySmart Capsules, while his second in-feed Reel featured PartySmart Electrolytes.
PR
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