Catalina Crunch - Crunch Time
Conceptualization, Art Direction, Styling, Graphic/Motion Design
The Human Problem: The beginning of the year for many is a time to reset and reflect on the past year and the year ahead. Yet, the world has completely absorbed this time of year to be a period of forcing you to feel lik you need to become something new. Tempting you to think you need to set bigger goals, or handle your routines differently. This not only leaves people feeling vulnerable, but that what they have going for themselves may not be good enough.
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The Opportunity: Catalina Crunch is here to remind you that you can carry on with your routines and habits as is, because you already know the lifestyle that works well for you. And part of this lifestyle is fueling up or indulging in low-sugar, high protein foods that Catalina Crunch has to offer.
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The Big Idea: No matter what your intentions are in 2024, Catalina Crunch is here to help fuel them, big or small.
Catalina Crunch - Cookie Bar
Conceptualization, Art Direction, Graphic/Motion Design
The Ask: To develop an enticing campaign and in-feed asset concepts centered around the Dark Chocolate Cookie Bar launch in December 2023 to drive consumers to purchase the product.
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The Objective: While some consumers may be loyal to the brand, many may be unfamiliar. We needed to work under the assumption that people do not know the brand and this new chocolate line is the introduction to the brand.​
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