Greek Gods Yogurt
Conceptualization, Art Direction, Graphic Design
The Challenge: Despite a growing category, Greek Gods is losing share and distribution. A lack of brand building, overly functional messaging, and nutritionals that straddle the line between health and indulgence has left the brand vulnerable to the private label squeeze.
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The Opportunity: Grow the Greek Gods Yogurt brand by positioning Greek Gods as the tastiest, deliciously thick, tang-free yogurt that brings everyone feelings of harmony and ease.
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The Insight & Idea: When you find something you really like, it brightens your mood. So, we wanted to show a positive shift in Greek characters sparked by the incredible taste of Greek Gods Yogurt.
An Odyssey to Instagram
... and Beyond
Behold! Our Medusa and Poseidon Videos have found new life in social and banner ads. These are not mere interruptions to your feed. Our mission is to meet the greatest challenge known to mortals: being an ad that people… like. Ahead, you will see campaign extensions that utilize video stills, social-post copy, and spoonfuls as irresistible as Aphrodite. Our journey ends in the grocery store in the legendary Aisle of Dairy where signs from the Greek Gods lead shoppers to their destiny: a new favorite yogurt.
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